The advancements in spatechnology in recent years have contributed to the increased effectiveness of facials…

In today’s society where cosmetic surgery is at an all-time high and there is a major emphasis on anti-aging, many consumers will pay anything for a dip into the fountain of youth. In many cases, the fascination with youth has led to the popularity of cosmetic medical treatments, sought after by women and men of all ages, income levels and backgrounds. Propelled by the media’s focus on the youthful glow of the rich and famous, the desire of the consumer to always “keep up” has marketers and beauty-focused companies alike continuing to innovate the ways that cosmetic treatments, spa treatments and products speak to this growing desire for youth.

Searching for the treatment to target anti-aging concerns can often be a daunting task as there are an overwhelming number of products and services on the market for consumers to choose from. While cosmetic medical treatments are a great option delivering more long term results, with the economy in turmoil these days, there are many other appealing alternatives available for consumers at a fraction of the cost that deliver excellent anti-aging results.

Needles and knives aside, routine facials are the perfect alternative to combat the effects of aging. While facials are not as commonplace for the general public, spa-goers have been turning to facials for ages to reduce the appearance of wrinkles and deliver that dewy, even-toned, red-carpet complexion. The advancements in spa-technology in recent years have contributed to the increased effectiveness of facials as newer treatments and products have been formulated to deliver more targeted and long-lasting results for anti-aging skin concerns. Facials even one-up the cosmetic medical treatments in that they typically incorporate an element of relaxation, massage and pampering—a much needed necessity in this day and age.

The major opposition to facials, or any spa treatment for that matter, is that everyday consumers don’t know what to expect and are therefore intimidated by the unknown. Lucky for you, licensed estheticians at facial spas can easily identify a guest’s skin conditions through a skin analysis and recommend the best facial treatment based on the guest’s skin condition/skin concerns that day. Following the skin analysis by the esthetician, the guest typically enjoys an exfoliation treatment that focuses on removing the dead-surface skin cells to promote collagen production, and a nourishing treatment mask to target the guest’s skin concern (i.e. anti-aging).

Facials can incorporate treatments such as extractions, microdermabrasion, chemical peels or LED light therapy to maximize results and offer a more advanced form of exfoliation and cleansing. Facials are generally finished with product and treatment recommendations to educate the guest about what steps to take to maintain their skin on a daily basis.

In an age where wrinkles are passé, routine facials are the most  cost-effective way to maintain your youthful glow. If you’re too young to care or plan to age appropriately, experience facials for their relaxation value—I’m pretty sure most of us can use an hour or two of that. An affordable facial is the perfect antidote for today’s economic woes.

by Leigh Roberts

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Facelogic in Roswell offers luxurious, affordable anti-aging facials. For more information, call 678.822.0228 or visit www.facelogicspa.com